Real Estate Portal
Optimizing A Digital Platform: Improving Customer Experience and Functionality
Business Requirement
A leading Indian media company’s real estate portal faces multiple challenges:
- Poor integration of listing formats, reducing visibility
- Outdated search functionality and filters, leading to irrelevant results
- Lack of map search feature
- Cluttered interface due to inadequate support for visual elements
- Non-responsive design across devices
These issues result in a subpar user experience, hindering property seekers. The company aims to modernize the platform with a cloud-native approach to improve scalability and user experience while adding new features.
Our Solution
To address the real estate portal’s challenges, HiFx implemented the following solutions:
- Introduced Single-Sign-On (SSO) for simplified user authentication
- Enhanced search functionality using Apache Solr with SEO optimization
- Implemented Redis caching to improve platform speed and responsiveness
- Added an advanced map feature with free-hand and radius search capabilities
- Developed a personalized alert system for property listings
The new architecture prioritizes scalability, resilience, and future-proofing, allowing for easy integration of new technologies. These improvements significantly enhanced the user experience, search relevance, and overall platform performance.
Benefits
The HiFx solution significantly improved the real estate portal’s performance and user engagement:
30% increase in page views
40% increase in average time spent per page
Over 50% reduction in average data processing time
80% reduction in maintenance windows with zero downtime
Technologies
This section aims to convince potential clients why the business is their best choice.
PHP
Solr Cloud
Javascript
AWS
MySQL
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